What Is Marketing KPI: 16 KPIs You Need To Know

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What is marketing KPI- marketing KPIs are a key part of your marketing strategy. Knowing what your KPIs are and how they can be improved will help you to optimize and improve the performance of the marketing strategies within your company.

Knowing your KPIs is important, but KPIs are just one piece of the puzzle. Without knowing what differentiates you from competitors, how long it takes for people to buy from you, or how much traffic you’re generating, it’s next to impossible for an effective marketing strategy to happen.

Your business should be maximizing revenue, minimizing costs, and winning over customers —

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what’s the best way to do this?: What Is Marketing KPI

The best way to do this is to grab your blank notebook and quickly jot down an outline.

What Is Marketing KPIs?

Marketing KPIs are the metrics that help to measure the success of a marketing campaign or business. They are indicators that show how well a company is meeting its goals and how effective and efficient it is in doing so.

There are many different types of KPIs, but they can be divided into two categories: financial KPIs and non-financial KPIs. Financial KPIs relate to the financial aspects of a business, such as sales, profits, expenses, etc., while non-financial KPIs refer to aspects outside of finance like customer satisfaction or brand awareness.

How to Set & Track KPIs in Your Business: What Is Marketing KPI

KPIs are used to measure the success of your business. They are a way for you to track the performance of your company based on various metrics.

You should set KPIs that are relevant to your business. There is no point in setting a KPI that is not going to help you measure the success of your business.

It is important to have a clear understanding of what it is that you want to measure, and how you will be measuring it.

Read related article: What is marketing targeting

Key Metrics For Startups: What Is Marketing KPI

Key metrics is a business analytics company that provides startups with the tools they need to grow their business. The company offers a free trial for its software which is available on the web and mobile devices.

Key metrics offers a free trial for its software which is available on the web and mobile devices. The software has been designed to help startups measure their performance across multiple channels, identify trends in customer behavior, and build custom reports.

Startups can use Key metrics to measure their performance across multiple channels, identify trends in customer behavior, and build custom reports.

Setting the Right Kind of KPIs for Your Marketing Campaigns

In order to achieve the goals set for your marketing campaign, it is important to set KPIs that are relevant and meaningful. In this article, we will discuss the different types of KPIs you should set depending on your marketing goals.

Setting KPIs can be difficult as they need to measure a variety of factors and often involve a lot of work. But if done correctly, it will help you understand how well your marketing campaigns are performing and what areas you need to improve on.

what is marketing kpi

How to Measure Marketing Metrics with Analytics Software & Improve Your Marketing Strategies

This article will show you how to measure marketing metrics with analytics software and improve your marketing strategies.

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The first step is to understand what your company’s marketing strategy is. This can be done through a SWOT analysis, which is a tool that helps you identify the strengths, weaknesses, opportunities, and threats of your business.

Once you have defined your company’s strategy, it’s time to choose the right analytics software for your company.

There are three main types of analytics tools:

  • Marketing analytics software: These tools help measure metrics such as sales, leads generated by social media ads, or website traffic.

  • Business intelligence software: These tools help companies track customer behaviors and improve customer experience by measuring KPIs such as conversion rates or engagement rates.

  • Customer relationship management software: These tools help companies maintain and grow their customer base.

  • Social media marketing software: These tools help companies train employees on how to use social media effectively to share content with customers.

  • Content marketing software: These tools help companies produce content, analyze the performance of that content, and measure its success in terms of traffic that is generated, engagement, and brand awareness that is created.

A software-as-a-service (SaaS) company is a company whose business model involves selling software applications over the Internet using cloud computing services.

What Are 16 Examples of KPIs For B2C Companies?: What Is Marketing KPI

  • Qualified leads for sales (SQL)

  • Follower expansion

  • Rate of Conversion

  • Users of websites

  • Social Media Participation

  • Friend Traffic

  • Net Promoter Rating (NPS)

  • Natural Traffic

  • Attendance at Event

  • Client Retention

  • Cost of Getting a New Customer (CAC)

  • Customer Lifetime Value (LTV)

  • Return on Investment (ROI)

  • Return on Ad Spending (ROAS)

  • Marketing Qualified Leads (MQL)

  • Email Marketing Performance

what is marketing kpi

Qualified leads for sales (SQL)

Marketing has always been the lifeblood of your business, but without original content, you’re going nowhere fast. And that can be especially hard in today’s digital age where there are more channels to reach people than ever before, and even more content available to them.

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With such a vast amount of content being created every day, your marketing efforts become paralyzed with indecision on how to target and engage the right consumers, who are most likely reading or watching content on other channels. To increase your marketing ROI (return on investment), you need to regain control of your online playbook by strategically prioritizing and targeting marketing campaigns.

Sales qualified leads (SQL) is a metric that measures sales qualified leads and is often used as a metric for marketing effectiveness.


1) Target users who have recently viewed your product landing page on your website with banner ads or smart banners. This method will help engage those viewers within the first few days after their initial visit to your site.

2) Use Facebook advertising in conjunction with a custom audience to target people who have recently shown interest in your products, services, and content. Search Queries are the most common type of search engine query and represent the number of times a query is submitted on a particular website.

When combined with other metrics, search queries can help marketers understand how many users are finding their site without paying for advertising.

Follower expansion

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Marketing KPIs are vital to understanding how your audience is interacting with you and your brand. But it can be hard to know what to do with the data when you grow your business. What KPIs should you focus on, and how can they make a difference in your business?

It’s time to stop guessing — Followers, followers, That is all you seem to care about! Simply put, followers are one of the most important KPIs in marketing online. If the growth of your audience is not at an optimal level for your company, it may be time to reconsider your marketing strategy and figure out what you’re doing wrong.

While follower counts can seem like vanity metrics, these numbers are a reflection of your strength in social media marketing. In other words, the more followers you have, the more people who are listening to what you have to say.

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Rate of Conversion

Conversion Rate is often a tricky metric to grasp, and some businesses fall short of their potential because they don’t know how to improve this metric.

Conversion Rate is an important metric for every business, and if you don’t know how to improve your conversion rates, you could be missing out on top-tier revenue.

We’re here to help! With our robust suite of marketing KPIs, you can create a conversion action plan that sets achievable goals and tracks your progress. Goals include email opt-in rates, landing page engagement, or lead generation numbers.

You can use our analytics suite to measure key success metrics like bounce rate vs total visitors, new conversions vs total conversions, or revenue metrics such as individual conversion amount. Did you know? With our free trial, you get up to 30 days of unlimited usage per month.

what is marketing kpi

Users of websites

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Your website visitors are poor quality and don’t convert easily. No matter how much you try, you’re not really sure why.

You’ve tried everything, but your website visitors aren’t converting easily. You’re wondering why it’s so hard for them to actually convert on the site, what can you do to fix this?

In this course from Forbes, learn how to improve your business through better website visitors. Website visitors are important marketing KPIs because they tell you statistics that let you know if people are actually visiting your site or not.

The course will show you how to use tools such as Google Analytics and tools provided by WordPress to increase your number of website visitors.

Social Media Participation

Can improving your social media engagement KPIs get you a better bottom line?

Social media is an amazing platform that allows you to reach hundreds of thousands of potential customers, but how can you know what is going to bring in the most results?

It’s simple. Improve your KPIs for social media engagement and ensure you are optimizing for conversions. This will lead to a higher bottom line.

Friend Traffic

The main source of traffic for marketers is search engines, but they can’t be relied on forever.

As your business grows and becomes more competitive, the amount of traffic coming to your website is bound to dwindle.

With Referral Traffic, your website will be able to attract more customers every time someone searches for a term. The major benefit of this is that it can help you increase your conversion rate and revenue.

Net Promoter Rating (NPS)

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As more marketers are looking to Net Promoter Score (NPS) as a “major business metric” and a way to improve their marketing strategy, we’re left asking questions like, “What is NPS?” “How do I know if my company is doing well with NPS?”

Customer loyalty is frequently measured using the Net Promoter Score (NPS). NPS is the number of customers who would recommend your product or service to a friend or colleague minus the number of customers who would not recommend your product or service to a friend or colleague.

Read related article: What is marketing targeting

Your goal with this metric is to increase your number of promoters, those individuals that are willing to actively promote your brand or product to friends and colleagues.

Goldman Sachs (GS) has an NPS of -22, meaning that 22% of the people who have bought something from Goldman believe they would not recommend the company to a friend or colleague.

Apple (AAPL) has an NPS of 72, meaning that 72% of customers who have bought something from Apple would recommend Apple to a friend or colleague.

Natural Traffic

Organic traffic is a common term used in the marketing world. What is it actually?

Organic traffic is traffic that comes from organic sources like search engines, social media, and blogs. It’s found from the search engine’s natural listings and not ads, such as Google AdWords or Bing Ads. Of course, Organic Traffic plays an integral role in your business making it your most successful marketing channel for increasing your profits.

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But what other types of KPIs should you be focusing on?

If you’re looking to boost conversion rates and make more sales, Organic Traffic might not be the best option for you. In order to find out what will work better for your business, we’ll need to do a little digging.

Before choosing any of the following options, you should consider your business objectives and what type of traffic choices are available for your target audience. To help you find out which specific types of traffic will benefit your business, we’ve compiled a list below:

what is marketing kpi

Where do you want to attract traffic?: What Is Marketing KPI

Existing website traffic: This includes organic search traffic and direct referrals. You should consider the type of content that your current website has, as well as any keywords you have on your website and the ease of navigation on your site.

Social media networks: This includes Instagram, Facebook, Twitter, and online forums where you share your posts.

1. Potential online audience: These are people you have yet to reach with your content and who are not linking to you.

2. Consider the size of your potential audience: The first step is to estimate how many people you can reach with your content and social media posts. Google recommends that this be done by tracking clicks on organic search traffic related to keywords, in addition to the number of impressions from any other sources such as social media or paid advertising.

3. Decide who your audience is: The next step is to figure out who your target audience is and what exactly you want to communicate. This should be done by determining if it will be a targeted, mass-market audience or a smaller niche group of people that can help advance the cause of your product or service.

4. Create your ad: The final step is to create a compelling message that will lure customers and a reminder to them about who you are and what you do.

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Attendance at Event

Organizations perform poorly if they fail to attend events. Event attendance is vital for marketing success. But finding time for events can be difficult for organizations that are small- to medium-sized businesses that don’t have unlimited resources

There are many ways to improve event attendance, including things like incentives & recognition, your Facebook presence, and website, and things to do before the event starts Event attendance metrics can be improved by utilizing these strategies

Read related article: What is marketing targeting

The first strategy for improving event attendance is incentives and recognition. This can include getting something in exchange for attending the event, like a t-shirt or free food.

Another way to improve your attendance is by recognizing attendees as they enter the venue with things like applause, cheers, a horn blast, or a verbal “thank you” from an event staff member.

A third strategy is to improve the event’s infrastructure and physical location. This can include improvements like upgrading the venue’s restrooms, increasing accessibility to alcohol, and adding additional seating for attendees.

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Client Retention

Nobody understands the importance of customer retention and how it affects the business.

The importance of retaining customers in marketing is often overlooked for a variety of reasons, one being that the long-term implications are not really understood. Customer retention is not just about saving money and keeping customers, but more so about building relationships and giving them a purpose to stick around. The more time they stick around, the more business you’ll get out of them.

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From this point forward, customer retention should be a part of your ongoing strategy for success. Customer Retention KPIs provide a metric that can help you track performance over time and keep tabs on how your marketing and business are performing…and by tracking your performance across these KPIs, you’ll be able to identify areas for improvement and see what’s working.

Take a look at the examples below for one way you can start gathering metrics related to customer retention.

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what is marketing kpi


1: Retention metrics for your product or service

Product Name: _____________________

  1. Retention metrics collected by customer (quantitative): __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________





3: Retention metrics for your product or serviceProduct Name:

4. Retention metrics collected by customer (quantitative):






5. Retention Metrics for your product or service :





Cost of Getting a New Customer (CAC)

Many business owners are unsure of what CAC is and how it affects their marketing campaign. It can also be challenging to know the best way to improve CAC for a business.

Businesses need to know what their marketing KPIs are and how they can improve their campaign’s performance with the help of these metrics.

There are many ways to analyze data, but one of the simplest ways is by using a KPI dashboard that contains multiple formulas that allow you to calculate the cost-per-acquisition (CPAC) as well as your Customer Lifetime Value (CLV) and much more.

Customer Lifetime Value (LTV)

Before you can understand the true value of your customers, you need to know how to measure their lifetime value. In the modern world, it’s not enough to only be able to target on a demographic or geographic level; in order to better understand your customer’s value, you need to know what happens when they leave your company.

Read related article: What is marketing targeting

Without understanding the Lifetime Value of your customers, it’s difficult for marketers to create a quality marketing strategy. It’s also impossible for them to design effective customer acquisition and retention campaigns without understanding the true value of their customers in relation to their competitors’ customers.

If you’re looking for an effective way to see where you stand with your customer’s Lifetime Value and to find ways to improve your customer’s Lifetime Value, you can use a Product Lifetime Value Calculator.

Return on Investment (ROI)

It goes without saying that in order to earn a profit, you need to have Return on Investment (ROI) in your marketing KPIs.

Every company and its marketing manager are always looking to improve its ROI and find new ways to grow with increased profits.

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What are the key metrics of a good ROI?: What Is Marketing KPI

When should your KPIs be measured, and how can these numbers help you earn more money? With Return on Investment (ROI) in Marketing KPIs and how we can improve your business, we cover all of these questions and more.

Return on Ad Spend (ROAS)

As your marketing team strives to grow your business, they may not know how to measure return on ad spend (ROAS). They might be doing it wrong and could stand to boost the company’s bottom line.

ROAS is a “key performance indicator” that can help ease the pain of marketing confusion. If you want to be more efficient with your ad spend, ROAS lets you compare the number of dollars spent with the number of dollars generated in terms of sales or leads.

ROAS is a powerful way to evaluate how effective your marketing efforts are, so you can make key adjustments when needed!

Marketing Qualified Leads (MQL)

Businesses face a revenue problem. The lack of qualified leads can lead to poor marketing performance, which can be costly to your business overall.

Businesses are struggling with the issue of stagnant revenue, which is negatively impacting financial performance as well as the marketing team’s ability to properly grow sales.

Marketing Qualified Leads (MQL) are a metric that offers insight into what type of customers you are attracting and converting, so you can better target and improve your marketing campaigns.

Email Marketing Performance

An essential tool for any organization is email marketing. But despite how important it is, and how much you might like to improve your email marketing performance, there’s no one right answer to what should be done.

Email is the number one platform when it comes to creating a customer relationship. It’s a personal relationship that you can build with the customer and makes them feel special. But the challenge is that email marketing performance is often overlooked and not taken as seriously as it deserves.

Read related article: What is marketing targeting

To get more leads, and grow your revenue, conversions, and brand awareness, you need to take email marketing seriously. You need to make sure your emails are well-written with clear calls to action, and you need to include analytics in your emails to help you see what’s working and what isn’t.

As someone who ran a multi-million dollar marketing company, I know that having a clear strategy is the most important thing when it comes to email marketing. The best way to grow your business is with a clear, actionable email marketing strategy that empowers your customers to do more than just sign up.

Examples comprise:

  • Open Rate

  • Delivery Rate

  • Unsubscribe Rate

  • Rate of Clicks

  • Forward Conversion

  • Rate/Shares

What are the Best Marketing KPI Tools & Websites in the Market?

With the increasing number of marketing channels, it is becoming increasingly difficult to track performance. This is where KPI tracking software comes in. These tools provide a way for marketers to measure KPIs and make better decisions about their marketing campaigns.

The list of websites and tools below are some of the best ones that offer free KPI tracking software online.

KPI Tracking Software:

The best way to start DMing on the Growth Platform without the involvement of huge IT staff is to use automation tools. The automation tools will help you in managing your campaigns, schedule, and automate your work.

The Growth Platform has become a popular platform for influencers and brands to engage with one another. More than 2 million people are using this platform every day. It’s a great place to find people who want to engage with your brand.

Growth Platform DM automation tool is the easiest way for brands and influencers to get started on this platform without having any knowledge about it or having a huge IT team follow them step by step.

Why KPIs are Important for B2B Companies: What Is Marketing KPI

KPIs are a set of metrics that measure the success of a business. They are used by marketers and sales teams to understand how well the company is doing.

The most important KPI for B2B companies is conversion rate. This is because it measures how many people who view their ads or website actually convert into customers.

Other KPIs include revenue, cost per lead, cost per acquisition, and gross margin.

How to Improve the Growth Rate of Your Business?: What Is Marketing KPI

The growth rate is a measure of the change in the value of a company over time. In other words, it is the rate at which a company’s value increases.

The growth rate can be improved by increasing demand for your product or service and by marketing your business in innovative ways.

Read related article: What is marketing targeting

In order to increase the growth rate, you need to create new demand for your product or service and innovate with marketing strategies.

How do I create a KPI report?: What Is Marketing KPI

A KPI report is a report that allows you to visually see the performance of a specific metric. If you are looking for help with creating a KPI report, you can use the following steps to help you.

  • First, create a table that includes the metrics and their corresponding values.

  • Next, create a chart that will show the performance of each metric over time.

  • After that, write your analysis in the text box where it says “Analysis.”

Performance Marks AnalysisWeek 1: 4.2% increase in the number of likes on Facebook posts; 14% increase in the number of blog subscriptions on the website; 5% decrease in total hours spent at the office.

Week 2: 3.2% increase in the number of likes on Facebook posts; 18.6% decrease in total hours at the office The increase in the number of blog subscriptions was largely due to the viral nature of content shared on social media.

However, the decrease in total hours at work is attributable to a staff-wide hackathon held at work and not to an increase in productivity from marketing activities.

How to set KPI target?: What Is Marketing KPI

Setting KPIs is a complex process that requires a lot of planning, research, and analysis.

It is important to set KPIs for your business that is realistic and achievable. The key to achieving these KPIs is to break them down into smaller goals with specific milestones.

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Here are some tips on how to set a KPI target: What is marketing KPI

1. Break a KPI into manageable sub-targets, or milestones

2. Set a deadline for each milestone

3. Assign an individual or small team to ensure these targets are met

4. Have a regular review of the progress made and make adjustments where necessary.

Here are some examples of breaking a KPI into manageable sub-targets:

1. Achieving 200% ROI by training staff on how to implement Social Media Marketing tactics.

2. Completing 20 Instagram posts and 10 Facebook posts per week within the next 2 weeks.

3. Creating 2 blog posts and 1 infographic per week.

Why is KPI important?: What Is Marketing KPI

The key performance indicator (KPI) is a tool used by organizations to help them measure their performance and identify areas for improvement.

The importance of KPIs can be seen in the following benefits:

  • Help to make sure that the company is on track with its goals.

  • They can help reduce costs by minimizing waste and maximizing efficiency.

  • Provide a way for companies to compare themselves with their competitors.

  • Are also used as a metric for measuring success and determining how much money the company has saved or earned.

Conclusion :

What Is Marketing KPI, In this article, we discussed the importance of KPIs and how they help in increasing the growth of businesses

The conclusion is that it is time to start using KPIs today to increase your business growth. marketing KPI is a type of metric that aims to measure the success of marketing in general. It is a key performance indicator used by corporations and other types of businesses to measure their performance.

As Marketing KPIs are only as good as the metrics your business uses, you’re not really getting any value from it unless you’re using marketing software like Evergreen, or one of our Website Builders.

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Evergreen, an all-in-one marketing solution for small businesses and large enterprises, provides marketing metrics in real-time, from every single visitor.

Do you know how many people visit your site on a daily basis? Or how many people are viewing your latest blog post? Or how long do people spend on your website? Evergreen captures the data and provides it back to you in a variety of ways depending on your needs.

You’re not getting any value from KPIs if they’re not given to you in real time with marketing software.

We appreciate you for reading all through if there’s any question in your mind you’re free to drop it in the comment box below and we’ll reply as soon as possible always stay in touch.


18 thoughts on “What Is Marketing KPI: 16 KPIs You Need To Know

  1. Just wanna comment on few general things, The website style and design is perfect, the content material is really superb. “Art for art’s sake makes no more sense than gin for gin’s sake.” by W. Somerset Maugham.

    1. Thank you for your support and engagement! Your comments and feedback mean the world to me and keep me motivated. Let’s keep the conversation going!

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